Drive Brand Awareness using SMS competitions

The WebSiteManager sister service MyMessage (www.mymessage.co.za - built using the same platfom) provides a premium rated SMS/Competition SMS solution for everyone that would like to run a SMS competition to increase and enhance the brand awareness of their product or service, through the sending of a keyword to a SMS shortcode.

SMS Shortcode = A short number i.e. 12345
Keyword = Your brandname i.e. MyMessage

Simply put, a consumer can SMS the word MyMessage to 12345 and by doing this you would enhance their brand awareness of your company, product or service.

It is our opinion that companies can successfully leverage RSN’s premium SMS service for the purpose of enhancing their existing and potential customer brand awareness and in so doing increase the likelihood that consumers will recognize the existence and availability of their product and/or services.

Creating brand awareness is one of the key steps in promoting a product and it is an important way of promoting commodity-related products, due to the fact that for these products, there are very few factors that differentiate one product from its competitors. Therefore, the product that maintains the highest brand awareness compared to its competitors will usually get the most sales.

More information is available at MyMessage